Cleveleys New Wave

The New Wave initiative represents a comprehensive revitalisation strategy for Cleveleys, aiming to transition the area from a faded seaside resort into a vibrant, modern coastal hub. The approach balances preserving the town's maritime character with high-quality contemporary design, creating a destination that attracts residents, visitors, and investors alike.

Vision and Objectives

The core vision is to restore Cleveleys as a desirable place to live and visit by improving the public realm, diversifying the land use, and enhancing the seafront experience. Key objectives include:

Reclaiming the promenade as a premier leisure destination with seating, lighting, and greenery.
Introducing a mix of housing and retail that responds to local demand and tourism.
Improving the town’s infrastructure, including car parking and pedestrian links.
Creating a coherent waterfront identity through consistent design and high-quality materials.

Residential and Commercial Mix

The New Wave programme identifies several key areas for redevelopment, with a focus on a complementary mix of uses:

Coastal Gateway: A new waterfront mixed-use development with ground-floor retail and residential units above, anchoring the promenade.
Beachfront Extension: A series of residential blocks that extend the town’s footprint along the coast, offering views and a strong connection to the sea.
Town Centre Revitalisation: Targeted improvements to the retail core, including pedestrianisation and improved street furniture.

The Public Realm

The promenade is the spine of the scheme, and its transformation is central to the New Wave programme. The design removes cluttered signage and outdated surfaces, replacing them with a high-quality paving scheme that is durable and easy to maintain. Key features include:

Seating and Planting: Integrated seating with backrests and a mix of hardy coastal planting to soften the hard landscaping.
Lighting: A new lighting scheme that improves safety and creates a welcoming evening atmosphere.
Beach Access: Clear and safe pedestrian links to the beach, including a new beach café and toilets.

Infrastructure and Connectivity

The success of the new waterfront depends on good infrastructure, so the scheme includes:

Car Parking: A new off-street car park near the promenade to reduce on-street parking and improve pedestrian safety.
Pedestrian Links: Improved routes from the town centre to the seafront, including a new pedestrian bridge across a key road.
Cycling: Dedicated cycle lanes and bike parking to support active travel.

Implementation and Governance

The programme will be delivered in phases, with the promenade and the Coastal Gateway as the initial priorities. A dedicated delivery vehicle will oversee the works, ensuring a consistent design and high quality across the entire site.